In today’s competitive climate, major and indie labels are looking for something unique, talented and well developed. Record labels are in the business of making money from the artists that they sign. The labels want bands and artists that have built a following by touring and that have already sold self-released CDs. Be smart, do your homework! Know where your fans are, develop savvy marketing strategies that will help you stand out from the rest of the unsigned artists. Apply to play at a BMI showcase in your local area. Apply to showcase at one of the top music conferences, such as SXSW or CMJ. Attend seminars and other educational workshops where key a&r people will be in attendance and contact the local colleges, radio stations and newspapers to further publicize you. Built a unique, informative website that includes a bio, photos, song samples and tour dates.
All of these approaches are suggestions and should be part of assembling your game plan for your future. The best way to attract label attention is to build a success story that will help you stand out from the rest of the unsigned artists and help gain the attention of the industry
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