Cliff Goldmacher and Brooke Primont: Watch TV to see what Synchronization Licensing might do for you.

 
       
 
Jun 28, 2017, 08:30 AM

Producer and Songwriter Cliff Goldmacher hooks us up with Brook Primont of Razor and Tie.

http://www.cliffgoldmacher.com/want-synchs-watch-tv/

Synchronization Licensing sounds like a great opportunity for those who have devoted themselves to producing Broadcast Ready tracks, which they CAN do nowadays. Why when I was your age…oh, never mind.

Knowing more ways to generate income could help creative artists earn a living and stay engaged in music as a company. Making that transition from creative artist hobbyist to company engaged in commerce is a vague concept in many minds. They either dream of being the next…well, who IS a top artist now? That artist whose music is everywhere, on the jukebox at the bar, played by the DJ at the club, coming out of passing cars on the street, who is on all the music shows, who has massive promotion and distribution and marketing functions going on, or they ‘dream’ simply of playing Friday and Saturday and getting paid by the venue, and hanging on to the day job for dear life.

Yet they have marketable tracks, or could create tracks, if they only considered the Syncrhonization market.

Many don’t have the product. Their songs are ‘forgettable’, not ‘memorable’. Some don’t even have THE Hook, that main idea in the Chorus with the melody that gets stamped in the brain of a listener, the ‘earworm’ that continues to play there even when it stops coming out of the radio or tv. But some do have those elements, and could make part of their living selling use of the track for other products.

A few years ago Garnier Fructese had The Noncommissioned Officers’ song, “Evolve” playing in their ads. The public, simply hearing it in the background of tv ads, came looking for “Evolve” in droves, 100’s of 1,000’s of downloads. Currently (June 2017) I hear Aerosmith’s song for some commercial. That shows a hit could have commercial viability to be used this way for years to come.

There will always be another song to be written. Someone will write it. Why not you? http://www.garyeandrews.com

 
     
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Gary E. Andrews Joined Apr 12, 2005
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Jul 16, 2017, 08:01 AM

More good stuff!

 
     
Larry Gude Joined May 23, 2017
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